Chicken does it in Digital 3D

With the success of last year's IMAX 3D version of The Polar Express, Walt Disney Pictures has repurposed the Chicken Little CG feature, into a Digital 3D CG-animated feature, with the 'Disney Digital 3D' process. The company claims that it is to be the industry's first presentation using the process to generate a feature into true 3D space. The first step involved the rollout of Dolby Digital Cinema systems to a bevi of 84 theaters. This seems to be a project where everyone gets a run at the technologies, as ILM has generated one side views for all 1,400 shots, and Real D has brought forward several technologies like the screens, software and their glasses, in order to ensure the Chicken Little 3D can be viewed on the Real D Cinema system.

The Real D Systems rely on the projecting of frames at a left-right frame flash of 144 frames per second, which is about three times the rate of traditional film based 3D. As the frames alternate, the Real D system changes the orientation of the light to fit the polarized glasses' angle. A treated silver screen adds to the experience, bringing the perception of depth even further.

The advent of Disney's Digital 3D process is said to be just the beginning for a new experience for the big screen. AWN quotes James Cameron thus: "I think Digital 3D offers an opportunity to do something as profound for today's moviegoing audiences as the introduction of color and sound. This is the next big thing, and I think people are going to respond to these really high quality 3D images."

source: CGnetwork