Wednesday, November 02, 2005

PostWorks Acquires The Lab at Moving Images

"One Source" commitment makes The Lab an integral part of full-service post operation

PostWorks, New York, the east coast's most advanced and comprehensive post production resource, today announced the acquisition of The Lab at Moving Images, New York's newest motion picture processing facility. The announcement was made by PostWorks’ CEO David Rosen.

The Lab, launched in 2002, has offered development of 35 mm, Super 35 mm, 16 mm and Super 16 mm color negative film, as well as cross-processing and skip bleach processing services, in support of a great many high-profile film, television and short-form projects. The Lab has made impressive gains in the New York market, and was recently awarded the processing duties from HBO for the current season as well as eight additional episodes of their award winning series, "The Sopranos." The company has worked with virtually every major commercial production company, including RSA USA, Hungry Man and @radical media, and also names ABC, CBS, NBC, Paramount, 20th Century Fox and Time Warner among its regular clients. The enterprise becomes PostWorks, The Lab, effective immediately. Financial terms of the deal were not disclosed.

Importantly, both Domenic Rom and Chuck Roback will continue on in their leadership roles, and The Lab's entire employee list will also join the PostWorks family. It will continue to operate at its present 4,000 sq. foot location at 227 E. 45th Street, and construction is underway for an additional location that will be within walking distance from PostWorks' 6th Avenue location in SoHo.

“Over the past few years, we've built an excellent working relationship with Domenic Rom and his team at The Lab, and we view this investment as a win-win for everyone involved, especially our customers," David Rosen said. “Combining our existing capabilities with a film lab with such extraordinary personnel and a first-class reputation means that we can truly serve as our clients' single source for all of their post-production needs.”

Domenic Rom, a 25-year New York City post-production veteran whose groundbreaking work with Unitel, Duart, Sekani and Moving Images – as well as his proactive membership with the Society of Motion Picture and Television Engineers – has earned the respect of filmmakers worldwide, shared these thoughts on the new development. “Joining the PostWorks family gives our clients access to the services they need, like high-end telecine, data scanning and tape to film, to name a few,” Rom said. “All of our clients will continue to get dailies quickly and of the highest quality. The fact that we are able to retain all our personnel and add the top people of PostWorks is an added bonus. Combining our operation with PostWorks creates a one-stop option never seen before in New York.”

Rob DeMartin, PostWorks’ chief operating officer, stressed that The Lab's existing customers will experience the same service they've come to expect, courtesy of the supporting staff they've come to know. At the same time, he also underscored another vital benefit for all of PostWorks' existing customers who work in the film medium. “Obviously, these new capabilities will allow us to streamline the coordination between processing and telecine, making it much easier for our clients to stay on schedule.” DeMartin also indicated that PostWorks had recently expanded its telecine capabilities, doubling its existing suites which feature HD, SD and direct to disk film transfer via Spirit 2K, da Vinci 2K Plus and Pandora Color systems.

PostWorks, The Lab is also scheduled to go beyond processing with the addition of advanced printing capabilities. "Today, working with our customers who finish their projects on film, we are often challenged by issues relating to check print quality and turnaround times,” added Joe Caterini, PostWorks’ executive vice president. “When our printing capabilities come online at The Lab, the traditional and Digital Intermediate finishing processes we offer will gain absolute control over quality, on much shorter timelines.”

About PostWorks, New York
Since 1995, PostWorks, New York has emerged as the region's only full-service film and High Definition post facility. Located in SoHo, PostWorks sets itself apart by offering scalable production offices, rentals and the highest level of commitment to quality and customer service. PostWorks enlists an elite team of artists, engineers and producers and has optimized its entire operation for non-linear, High Definition and Digital Intermediate technologies. Our clients include Oscar winning filmmakers, network and cable television programs and award winning commercials and music videos. For more information, please call 212.894.4000 or visit www.pwny.com.

source: digitalproducer

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